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Portfolio / Taskmaster

As part of Reach plc's commercial partnership with UKTV, we were asked to work on a campaign to raise awareness of the Dave TV game show Taskmaster.

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Thumbnail pictures of the celebrity contestants were scattered throughout the group's newspapers, all cross-referring to this...

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AH, there you are! And about time too. You've helped us complete our task to tell as many people as possible that Taskmaster is back tonight, and we're feeling pretty special right now.

 

You found a picture of the sort of celebrity who's free for 10 weeks at a time and you followed the instructions to turn to this page. Well done. It doesn't matter whose picture it was - Alice Levine, Asim Chaudhry, Liza Tarbuck, Russell Howard, or Tim Vine – the point is you're here.

 

The question is, are they going to be in the new series of Taskmaster. The answer is yes. The other question is, are they going to be as good at performing tasks as you and we clearly are?

 

Could they do the bidding of the Taskmaster himself, Greg Davies, resplendent on his throne, aided by his Igor-like assistant, Alex Horne? Could they, for instance, perform a stunt with a wheelbarrow, discover the length of a piece of string, or find something in common with somebody called Carol?

 

That is a multi-part question, and the answer is that it would be literally insane for us to tell you. If we told you, you wouldn't have to watch the show, and the whole point of this task is to make you watch Taskmaster on Dave tonight at 9pm.

 

So do that task for us, and you'll feel pretty special too.

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